"A Formula for Writing the Business Profile Article"

Moving away from the interview process and into the writing process, this provides a more in-depth structure for putting together a business-profile. I am always hesitant when I read things like this because I don't like to feel like describing people, especially, should take such take on such an arbitrary segmentation. I tend to lose a lot of my writing style when I try to adopt these rubrics, although I do admit they have some useful tips.

For example, I agree with the author -- Gerald Grow -- that beginning the article focusing on the person is important. This ties in with providing interesting lead-ins in general, since people are almost always more interested in the people within the business than the business itself. I also liked the suggestion of including both the "subject in business environment" and "subject in home environment" topics, but I still find it difficult to make this sound natural and not formulaic.

I appreciate the rubric, but I think it's important to write what sounds good, and to write what sounds good to you. As long as you can creatively and accurately portray the person and what they do, I think you've done your job.